_ Marketing infrastructure for $500K to $20M operators
A business this good shouldn't grow by luck.
Your work earns the referrals, and referrals have a ceiling. Electrik Kettle installs the marketing system that turns attention into booked work. You get a pipeline you can predict, and you own it.
Instagram followers built for a physical therapy brand across a two-year collaboration.
Plays on one reel for a B2B hospitality supplier. Their previous best was 1,220. No paid promotion.
Average plays per reel after rebuilding one supplier's content in a single cycle.
_ Who we build for
Four kinds of business. One system.
Owner-run businesses everyone else calls boring, and the software teams building beside them.
Trades and home services
HVAC, plumbing, electrical, roofing, and general contractors.
Health and wellness clinics
Physical therapy, infusion, and fitness studios.
B2B supply and distribution
The companies that keep other businesses stocked.
SaaS and startups
Software teams and early-stage founders.
_ The cost of waiting
Referrals have a ceiling.
Leads arrive in bursts, and nothing turns the attention into booked work. Every slow month raises the same question: was the last good month luck?
- Another quarter of growth by luck, referrals, and whoever remembers to follow up.
- A weaker competitor with a better funnel wins the work you should have won.
- Referrals hit their ceiling, and there is nothing behind them.
- Another month of retainer fees for a report full of adjectives.
_ What changes
Know where next month's revenue is coming from.
A calendar that fills
Leads arrive on a schedule, and a booking flow turns them into jobs without you chasing.
Revenue you can see coming
A pipeline with real numbers in it. You plan hiring, stock, and cash from it.
Reporting a lender can read
Clean monthly numbers you can hand to a partner, a lender, or a buyer without cleaning them up.
A system you own
The accounts, the content, and the CRM are yours. The engine keeps running after the engagement ends.
_ How we work
Thoughtful marketing, installed.
Strategy and the hands to carry it out, from one team. You see every deliverable.
Built around your business
Every engagement starts with where your revenue comes from today. The plan fits your trade, your market, and your margins.
Every channel, one system
Content, search, reviews, email, and CRM run as one engine. A lead from any channel lands in the same booking flow.
Creative people watch
We write it, shoot it, edit it, and post it. Our job is to make it look easy, so we get our hands dirty.
Results in the open
Monthly reporting on plays, leads, rankings, and booked jobs. If a number is not moving, you hear it from us first.
_ Who you'd work with
We have sat in the room where the revenue chart is flat.
And nobody can say why. We know what that does to how you plan.
Electrik Kettle has spent 12+ years inside programmatic advertising, sales, and marketing, for local shops and billion-dollar brands. We take your wins to heart, and we show the numbers behind them.
Pierce Ginzberg
Founder and Chief Growth Marketer
Pierce founded Electrik Kettle in 2018 and runs it from Florida and Colorado. He writes about Main Street growth strategy on LinkedIn.
_ The Install Plan
Three steps to a pipeline you can predict.
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Book a strategy call
Fifteen minutes. You show us where revenue comes from today. We show you the gaps. No pitch deck.
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We install the system
The engine the gap analysis calls for: content, lead gen, local SEO, CRM, booking flow. You see every deliverable.
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Watch it compound
Monthly reporting in real numbers. If a number is not moving, you hear it from us first.
_ The Owner's Agreement
Terms an owner would write.
- Published pricing
- No long lock-in
- You keep the infrastructure
_ Services
Three engines. Prices on the page.
Content Engine
Twelve posts a month plus local SEO. Built for businesses whose category gets called boring. We make yours the most watchable account in your market.
See Content EngineGrowth Engine
The full layer: lead gen, booking flow, review systems, local SEO, and content. The playbook PE installs after close, installed before you take a call from a fund.
See Growth EngineGrowth Advisory
Fractional marketing leadership for owners making real commercial decisions. Strategy, pipeline, pricing, and team, in weekly sessions with Pierce.
See Growth Advisory_ Why now
The gap PE buyers are paying for.
Private equity is buying trades and service businesses at multiples that didn't exist six years ago. The capital is chasing one gap: the difference between what these businesses earn today and what they earn after one layer of marketing infrastructure gets installed.
Most owners in this spot look the same. Profitable. Word of mouth. No lead gen system. No booking flow. No CRM hygiene.
You can install that layer yourself and keep the upside. That's the work we do.
Map your gaps before someone else underwrites them.
Fifteen minutes. A working session. No pitch deck.
Book a strategy call