_ Electrik Kettle: who are we?
Operator-led. Built in the trenches.
Electrik Kettle is a client-focused marketing and strategy consultancy in Florida and Colorado. Our mission is to bring marketing and strategy plans to life, for businesses doing $500K to $20M.
_ About our founder
The operators nobody was building systems for.
Pierce Ginzberg spent 12+ years in programmatic advertising, sales, and marketing. Sports, healthcare, education. Small businesses to billion-dollar companies.
There was a pattern he kept seeing: the businesses with the biggest growth gaps were the profitable, word-of-mouth operators nobody was building real systems for. Agencies pitched them retainers full of adjectives. Nobody installed infrastructure.
Electrik Kettle exists to install the infrastructure.
Pierce Ginzberg
Founder and Chief Growth Marketer
University of Florida graduate. He writes on LinkedIn about growth strategy for Main Street operators.
He also runs Detrás Co., a Denver restaurant and bar marketing agency for independent operators.
_ The work
Strategies that deliver results.
From 0 to 100K followers
A physical therapy brand, built from zero. Across a two-year collaboration, the account grew to 100K Instagram followers and fed steady leads into online training.
Read the case studyFrom 500 plays to 39K, organic
A B2B hospitality supplier in South Florida. Napkins, gloves, containers. Reels pulled 100 to 500 plays before the rebuild. One content cycle later, a reel reached 39K plays and average plays rose 8x. No paid promotion.
Read the case study_ How we work with clients
Client-focused, and specific about it.
Real numbers
Every engagement reports actual figures: plays, leads, rankings, booked revenue. If a number is not moving, you hear it from us first.
Mechanism over adjectives
We tell you how the system works and what it costs to run.
Operator standards
Scope gets delivered as agreed. Deadlines are real. You always know what ships this month.
_ From people who have worked with Pierce
What colleagues say.
Pierce and I first worked together as Business Development Representatives at Sharpspring (now Constant Contact). He was always collaborative and willing to share his sales methods to help anyone around him. We later worked together at the same company as Account Managers where he consistently and effectively managed a book of 70 accounts. He has a deep understanding of technology that is sure to be an asset to anyone thinking about hiring him.
Pierce is extremely knowledgeable when it comes to marketing automation, advertising, and sales operations. He consistently leads any team he joins. When it comes to sales, he is strategic, personable, persuasive, and resourceful.
When I first began working in the tech industry, Pierce was one of the first meaningful colleagues I had the chance of becoming acquainted with. Had he not encouraged me to move from sales to onboarding and account management, I may not be as far along professionally as I am today.
I find it funny that he is younger than me but has actually turned out to be quite a mentor to me. We have taken similar journeys in our professional careers and every step of the way he has helped me find clarity in my career path.
Most recently I had the pleasure of working with Pierce at Choozle, an adtech SAAS platform based in Denver. We worked alongside each other as Account Executives, where he continued to excel as an AE. While working with him there, I got to see firsthand the culmination of all of the tech experience he gained over the years. Every day you could catch him having effortless conversations with stakeholders and executives of some of the largest brands out there, resulting in lucrative deals that really made a difference at the company.
His ability to educate, strategize, lead a team, and effectively communicate are what make him special.
Pierce was great to work with, being positive and energetic, collaborative and driven. He helped to build out a sales organization structure and processes to help scale the team, and always had creative ideas for our clients and systems.
Pierce is super talented at sparking genuine interest with qualified accounts. He asks insightful questions and is great at identifying the correct fit for businesses. He is extremely coachable and has an unstoppable drive to succeed.
See what the engine looks like for your business.
Fifteen minutes. A working session. No pitch deck.
Book a strategy call