_ Case studies Health and wellness

From 0 to 100K followers in two years.

How a physical therapy brand, built from zero, became a steady source of leads for online training.

0 to 100K

Instagram followers at the account's peak.

2 years

One collaboration, start to peak.

Steady

Lead flow into the practitioner's online training.

The setup

A licensed physical therapist with real expertise and no audience. The account started at zero followers.

What we did

Pierce built the brand from zero and ran the content engine: what to post, how to frame it, and how to turn attention into enquiries for online training.

The clinical knowledge was always the practitioner's own. Electrik Kettle built the brand and the channels around it, and made no clinical claims on his behalf.

The numbers

  • Instagram grew from 0 to 100K followers at peak.
  • The growth came across a two-year collaboration.
  • The account drove steady lead flow for online training.

The takeaway

A practitioner's hours belong to patients. A content engine that runs without those hours fills the schedule anyway.

Keep your hours for patients. We'll fill the schedule.

Fifteen minutes. A working session. No pitch deck.

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